It is not a shoe store. It is a starting point. A place that converts human inertia into a force that spins the globe. A force that tramples down walls and eradicates excuses. And brings a nation to it's feet. It moves people for life, and health, and strength. It's momentum is unstoppable, unslowable. IT moves people to move. It moves people together, it ignites hearts and inspires emotion and that emotion turns into motion. The motion is turning out to be a movement. We are the movement and so are you.
