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Wegmans East Avenue Grocery Run

November 1, 2025 Rochester, NY 14607 US
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EVENT DETAILS:

 

10K Run @ 8:00am

Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. Participants must be able to finish within 90 minutes in order to re-open streets to traffic at 9:30am 

Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 10-year age groups. See award page for details.

 

5K Run or Walk @ 8:00am

Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester!

Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.

 

1K Run or Walk @ 9:10am

Run or walk along scenic East Avenue.

 

Boogie for Broccoli @ 9:25am

Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.

 

Virtual Option

Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere October 31st-November 2nd.


PACKET PICK-UP INFO
(BIBS & T-SHIRTS)

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We strongly encourage you to pick up materials ahead of time to avoid waiting in line on race day.

Packet Pick-Up Hours: Thursday, October 30 and Friday, October 31 from 11am to 7pm
Location: Rochester Running Co. 1387 Mt Hope Ave, Rochester, NY 14620
(in College Town, tons of free parking in lot behind building or in garage)


Or race day pick-up onsite starting at 6:45 am.


ADDITIONAL RESOURCES:


Event Location

4 Meigs Street
Rochester, NY 14607 US View Location on Map


EVENT SURVEY

Please complete the following survey to help us better understand your event experience!


Refund Policy: Because your registration fee will go directly to Rochester-area food pantries, we are not able to refund registration fees. Thank you for understanding.

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